Todo comercial na pandemia é o mesmo?
- Ana Erthal
- 25 de mai. de 2020
- 1 min de leitura
Profa. Ana Erthal
Vídeo "Every Covid-19 Commercial is Exactly the Same".
Para Sean Haney, os roteiros e estéticas dos comerciais da Apple, Fedex, Facebook, Budweiser, Mazda e muitos outros, são "exatamente os mesmos". Por isso, ele editou um vídeo chamado "Every Covid-19 Commercial is Exactly the Same", com imagens de campanhas recentemente lançadas por grandes marcas que revelam como todas seguem um modelo semelhante: a música, como a marca estará presente na vida do consumidor nesses tempos difíceis, necessidade de ficar em casa, a distância necessária entre pessoas, cenas do confinamento coditiano e mensagens positivas e encorajadoras.
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