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Marcas e formatos

  • Foto do escritor: Ariel
    Ariel
  • 18 de nov. de 2020
  • 1 min de leitura

Prof. Eduardo Ariel

Marcas, manuais e novos formatos

O tema do post são os brandbooks nas suas versões mais diversas. É possível que tantas outras vertentes não tenha sido mapeadas na pesquisa, porém os exemplos abaixo poderão ser úteis para aqueles interessados nessa ferramenta de Design e de Comunicação.


O primeiro caso é de um site dedicado que assume uma função primordial de brandbook ou brand site:



Existem outros manuais interativos bem interessantes, donde cada um possui uma proposta diferente e criativa - conforme abaixo:


O manual da Cisco foi criado com a ferramenta Lytho que está acessível no link : https://www.lytho.com/brand-center


Seguem abaixo outros exemplos incríveis publicados na ferramenta ISUU:






Um caso interessante e bem inovador está presente no Behance.




Também foi possível encontrar uma versão bem sintética do manual da Cruz Vermelha.



Para encerrar o post, cabe retornar ao clássico





548 comentários


linda WU
linda WU
há um dia

 Analytics platforms that decode transaction data are so essential now, especially for niche medical and accessibility sectors like various categories of wheelchairs. Such an inspiring spotlight by NYC FinTech Women!

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museimage
há 2 dias

Modern brand projects often include many discussions, presentations, and creative ideas that need to be organized effectively. Turning recorded meetings, design reviews, and strategy conversations into searchable text can help teams preserve valuable insights. Solutions like audio to text ai can support creative teams by converting spoken content into written resources for easier collaboration and reference.

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museimage
há 2 dias

I enjoyed seeing how brand manuals are evolving into more dynamic experiences instead of simple documents. A strong visual identity needs clear communication across different platforms, and innovative formats can make guidelines easier to understand and apply. Tools like Muse Image for branding and design visuals could help create presentations, concept illustrations, and visual assets that bring brand guidelines to life.

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museimage
há 2 dias

This article presents an interesting exploration of how brands are moving beyond traditional manuals and adopting new formats to communicate their identity. Interactive brand guidelines and creative digital experiences can help companies maintain consistency while making brand values more engaging. Visual storytelling plays an important role in modern branding, and Muse Video for brand identity storytelling could help designers and companies showcase brand concepts, creative processes, and communication strategies through engaging video content.

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Brandon
Brandon
há 2 dias

Interesting insights on how brands use manual elements and new formats to create stronger connections. Creative ideas often start with sketches and handwritten notes, and turning handwritten notes into text can help preserve and organize the creative process.

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